Hi Jay
My names Angus MacPherson and in my 3rd year studying graphic design at Leeds College of Art. For my final major project I am producing a publication entitled 'Typography: Process and Product' looking at how developments in technology have influenced design over the last century. The final sectioon of the book looks at design in the 21st century or post digital design and reasons why even though it is possible to do practically anything with a computer designers still put a huge amount of energy into using manual design and production techniques.
I really admire your work and I think the way that your practice ambraces lo and hi tech design and production techniques makes your perspective very relevant. It would be brilliant if you could answer a few questions for me about these issuses.
Many thanks
Angus MacPherson
www.angus-macpherson.co.uk
1. When you embark on a new brief to what extent does the production method inform the ideas you come up with?
2. For you what is the attraction of using lofi processes in design and production like screen printing and model making?
3. With the way graphic communication, advertising and promotion is becoming increasingly digitised why do you think a physical, printed products still hold such a fasination for designers?
4. To what extent do you think expertiemental and premium finishing techniques are relevant to non designers? Do you think the average man in the street will notice or care about your beautiful die-cut, spot varnished book cover for example?
5. Where do you see the future of graphic communication in 20 years, how much printed collateral do you think we will still need?
6. Where you involved in design pre the introduction of the apple mac?
7. If you were what impact on your personal practice did the introduction of desk top publishing have? If not how has the role of the computer changed while you have been a designer?
Many Thanks Jay
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