Suma Packaging

Suma is a wholefooods comapany started in Leeds in 1975. They are a really interesting company with some genuinly ethical credetials. They were on the whole organic, sustainable band-wagon long before it was cool and they could have a really exciting funky brand. However a lot of there identity is really boring and there packaging design is very functional and dull. I think re-designing certain products in their range to give them a more up to date attractive and commercial image and could be a really interesting project to take on.

Below is some of their current packaging design. I'm considering redsigning the packaging for their spice range.